Case Study: Empowering the Girl Child – Together for Better Foundation’s Partnership with Publify Digital
Access to sanitary towels remains a challenge for many schoolgirls in rural Kenya, impacting their education and overall well-being. Together for Better Foundation, a nonprofit dedicated to empowering girls, has been at the forefront of addressing this issue by providing sanitary towels to underprivileged students. To document their impact and amplify their mission, they partnered with Publify Digital. Over 10 schools in Bungoma County were visited, and over 1,500 girls’ lives were positively transformed.
Client Background:
Together for Better Foundation focuses on improving the quality of life for vulnerable groups, with a particular emphasis on girl-child empowerment through education, health, and hygiene programs. By distributing sanitary towels, the foundation ensures that girls stay in school, fostering confidence and academic success.
Project
Marketing Together for Better Foundation
Client
Together for Better Foundation
Location
Nairobi
Objective:
The foundation sought to showcase its significant impact in Bungoma County by documenting its outreach program in a professional, impactful manner. The goal was to use the documentation to attract more donors, inspire community involvement, and highlight the foundation’s transformative work.
Our Approach:
Comprehensive Planning and Strategy
Needs Assessment: We held in-depth discussions with Together for Better Foundation to understand their goals, target audience, and vision for the documentation project.
Custom Storyboarding: We developed a detailed storyboard to capture key moments, including school visits, interactions with students, and feedback from teachers and parents.
On-Ground Execution
Field Visits: Our team accompanied the foundation on visits to over 10 schools across Bungoma County, ensuring every aspect of the program was thoroughly documented.
Capturing Stories: We interviewed beneficiaries to highlight personal testimonies of how access to sanitary towels had improved their lives.
Visual Storytelling: We used professional videography and photography to capture emotional, authentic moments that illustrated the foundation’s impact.
Production and Post-Production Excellence
Dynamic Editing: We crafted a compelling documentary combining visuals, testimonials, and impactful statistics to tell a cohesive story.
Custom Graphics: Infographics showcasing the scale of impact (e.g., over 1,500 girls reached) were included to highlight key achievements.
Voiceovers and Subtitles: Professional voiceovers and multilingual subtitles were added to ensure accessibility for a diverse audience.
Content Optimization for Impact
Short Clips for Social Media: We created bite-sized videos optimized for platforms like Instagram, Facebook, and YouTube, ensuring the story reached a wider audience.
Report-Friendly Content: A detailed visual report was produced for donor presentations and stakeholder engagements.
Results and Impact
Amplified Reach: The documentary was widely shared on social media and other platforms, significantly increasing awareness of the foundation’s work.
Increased Donor Support: The professional documentation attracted new donors and strengthened relationships with existing partners.
Empowered Advocacy: The impactful storytelling inspired communities and stakeholders to advocate for girl-child education and health.
Strengthened Credibility: The visually compelling narrative positioned Together for Better Foundation as a leader in addressing menstrual health issues.
Client Testimonial
“Working with Publify Digital was an incredible experience. They brought our mission to life in ways we never imagined. The documentary has been a game-changer in connecting us with supporters and showcasing the difference we’re making in girls’ lives.” – Together for Better Foundation
Conclusion:
Publify Digital’s collaboration with Together for Better Foundation highlights our expertise in delivering results-oriented, impactful storytelling. By focusing on the transformative power of menstrual health initiatives, we created a platform for the foundation to inspire change and drive greater impact.
Let’s Tell Your Story
Are you ready to document your organization’s journey and showcase your impact? Contact Publify Digital today to bring your mission to life with compelling visuals and professional storytelling.